Unit 14
Spotlight
The Taylor Swift Effect
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The Swift Effect
on the NFL
Last year's Super Bowl between the San Francisco 49ers and the reigning champion Chiefs drew in a spectacular amount of viewers. Coverage of the game reached new levels with Swiftie-led social platform X accounts who reported on the game, like Tayvis Nation (@tayvis-nation) and Taylor Swift Updates (@SwiftNYC), who have a combined following of over 600,000 fans. That's not even counting the hundreds, if not thousands, of other social media accounts dedicated to coverage of the superstar's inner life.
Swift's relationship with Kelce has bolstered his reputation too. When Swift attended last year's Super Bowl, Kelce gained more Instagram followers in a single day than the NFL's top 100 players combined and his number 87 jersey saw a 400% increase in sales. Last year's Super Bowl also saw a 63% increase in female viewership, with a 53% increase among teen girls alone, making it the largest TV broadcast since the moon landing in 1969. [...] But her impact on the NFL goes far beyond the number of people watching. It's no secret that football is a male-dominated sport, both in players, coaches and referees, as well as the casual or dedicated viewer. Football is undoubtedly regarded by many as one of the most masculine forms of entertainment, with women on the proverbial sidelines. But Swift has started to change that. By merely showing up to support her partner, she has caused a domino effect of female empowerment both on and off the field.
Swift's relationship with Kelce has bolstered his reputation too. When Swift attended last year's Super Bowl, Kelce gained more Instagram followers in a single day than the NFL's top 100 players combined and his number 87 jersey saw a 400% increase in sales. Last year's Super Bowl also saw a 63% increase in female viewership, with a 53% increase among teen girls alone, making it the largest TV broadcast since the moon landing in 1969. [...] But her impact on the NFL goes far beyond the number of people watching. It's no secret that football is a male-dominated sport, both in players, coaches and referees, as well as the casual or dedicated viewer. Football is undoubtedly regarded by many as one of the most masculine forms of entertainment, with women on the proverbial sidelines. But Swift has started to change that. By merely showing up to support her partner, she has caused a domino effect of female empowerment both on and off the field.
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Vidéo associée
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PATH A
B1
1-A
Identify which event is mentioned (name and event number).
2-A
Watch the video. Focus on the daughter (name, age, feelings, etc.).
3-A
Find the figures referring to the number of women watching football this year.
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PATH B
B1+
1-B
Pick out elements belonging to the world of the Swifties.
2-B
Focus on the father (name, feelings, etc.).
3-B
Identify other changes for women in the NFL. How long are these changes predicted to last?
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Let's talk this out!
4
Explain the “Taylor Swift Effect”.
5
Discuss together the impact she has, especially on young girls.
6
In your opinion, is it important for major sports leagues to try and attract more female participants, employees, and spectators?
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My first game
You have just attended your first football game. Record a video to tell your followers about your experience and what football means to you now.Une erreur sur la page ? Une idée à proposer ?
Nos manuels sont collaboratifs, n'hésitez pas à nous en faire part.
j'ai une idée !
Oups, une coquille
