Belief in conspiracy theories is often initiated by traumatic life events. Job losses or the death of a loved one can trigger anger and suspicion towards public services, authority figures, and experts. This is especially so if people feel that the tragic or destructive events that affected them could have been averted. And these emotions can motivate a search for answers.
When conspiracy theories claim to explain painful personal circumstances or wider fears over COVID-19, or climate change, people can experience “awakenings”. These are moments of insight during which people come to believe that the causes of their problems lie with secretive groups which control society.
One person we spoke to described conspiracy theories as enabling him to “access the way the world really works… as if a light was switched on in my head and I could see things clearly”.
People rarely experience their awakening in isolation. In online group chats, people discover others with similar problems. In public meetings, beliefs in various theories are boosted by interactions where people discuss their suspicions over who is to blame for particular issues. In the process, these groups feed off their common emotions, building an atmosphere of energy and excitement.
The loss of traditional meeting places such as pubs and high streets, along with high levels of loneliness, may be driving people to look for new forms of connection and meaning.