When someone falls down a conspiracy rabbit hole, there are very few proven ways to pull them out, according to a new analysis.
The study is a review of research on attempts to counteract conspiratorial thinking, and it finds that common strategies that involve counterarguments and fact-checking largely fail to change people's beliefs. The most promising ways to combat conspiratorial thinking seem to involve prevention, either warning people ahead of time about a particular conspiracy theory or explicitly teaching them how to spot shoddy evidence. [...]
Counteracting conspiracy beliefs is important because beliefs in conspiracies can encourage people to act in harmful ways, says Kathleen Hall Jamieson, a professor of communication [...]. The people who stormed the U.S. Capitol on January 6, 2021, believed the 2020 presidential election had been stolen, for example. And believers in COVID vaccine conspiracies put themselves at risk from the disease by refusing to get vaccinated. But the field is so young that trying to compare individual studies is fraught, Jamieson says. [...]
If it's hard to change entrenched conspiracy beliefs, the silver lining is that it's also hard to make people believe in conspiracies, contrary to popular conception, Uscinski says. In 2022 he and his colleagues published research in PLOS ONE that found no evidence that conspiracy beliefs are growing, despite their visibility on social media. Changing entrenched beliefs of any kind is challenging, Uscinski says, especially if those beliefs are closely tied to someone's worldview. “Sometimes people pick the beliefs that they want, and they do what they want because of who they are,” he adds.
For individuals interested in challenging conspiracy thinking, the authors of the new review provide some tips:
1. Don't appeal to emotion. The research suggests that emotional strategies don't work to budge belief.
2. Don't get sucked into factual arguments. Debates over the facts of a conspiracy theory or the consequences of believing in a particular conspiracy also fail to make much difference, the authors found.
3. Focus on prevention. The best strategies seem to involve helping people recognize unreliable information and untrustworthy sources before they're exposed to a specific belief.
4. Support education and analysis. Putting people into an analytic mindset and explicitly teaching them how to evaluate information appears most protective against conspiracy rabbit holes.