They care, you wear

  The modern fashion industry wields immense cultural influence, shaping not only styles and trends but also conveying profound statements on society's values, history, and collective memories. Through the lens of fashion with a cause, designers infuse their creations with social messages that resonate deeply with global audiences, drawing attention to themes like remembrance, social justice, and sustainability. […]

  One of the most enduring symbols in remembrance collections fashion is the red poppy, which is closely associated with Remembrance Day in the UK. Designers like John Galliano and Vivienne Westwood have incorporated the poppy as a tribute to those who lost their lives in conflict. In Westwood's 2008 “Propaganda” collection, she utilised military-inspired designs and poppy motifs, merging fashion with a powerful reminder of war's impact. The symbolic fashion collections allow audiences to see garments as more than items of clothing but as statements that engage with the theme of remembrance in a personal way.