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Case Study 3
Axe 2
Objet d'étude 3

Downton's dilemma

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The scenario

Help the descendants of the Crawley family decide what to do with their estate!
The descendants of the Crawley family are facing difficulties with the estate. Identify their issues and hopes for the future of Downton Abbey. As an expert in estate management you show them the different potential options to revive and dynamise their estate according to their requests in a digital presentation.
Placeholder pour Downton Abbey A New Era PosterDownton Abbey A New Era Poster
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1
Aristo-crisis

Aristo-crisis


  A British stately home, often interchangeably called a country house, is typically substantial, if not downright palatial in size, and generally dates between the mid-16th to early 20th century. Many of these structures certainly appear at least as imposing as castles at first glance. Most often named for the families that occupied them, these stately homes stood as imposing physical status symbols for the upper-class families of Great Britain, and were also the meeting places for the ruling class when matters of state were at hand. […]
  The large stately homes were also important hubs of employment for the small villages in which they existed. Cooks, servants, gardeners, and many other types of indoor and outdoor employees were all members of these small communities and were heavily reliant on these grand houses. […]
  At the beginning of the 20th century, the stately homes began to feel the pressure of increased taxation, an agricultural depression, and the advances of modern industry. The final nail in the coffin however, was likely the two World Wars and the ensuing social change that followed in their wake. […]
  With the arrival of World War Two, many of the stately homes were donated to the government for the war effort, and were handed back to the owners in a state of dreadful disrepair. Finding themselves needing to make massive repairs on homes, making an agricultural loss, and having to cut back on domestic staff, many of the owners of these stately homes resorted to holding contents auctions in which they sold off furniture, stone, artwork, or anything else that they thought would generate enough income to keep their homes afloat.
  Sadly, many of Britain's stately homes were demolished in the wake of the changing financial and social climate. However, with the dawning of the 21st century, a renewed interest in preserving what many now think of as national monuments from a bygone era has emerged, and many of the remaining stately homes that dot the British countryside have been placed in the National Trust, opened to the public, or repurposed into hotels, garden centres, film sets, event venues, or holiday rentals.

“The rise and fall (and rise) of the British stately home”, Elysian Estates.
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Step 1
1
Define what a stately home is, highlighting its advantages.
2
What threats have stately homes been facing and why?
3
What has been achieved to preserve stately homes?
Action!

Act out your first meeting with the Crawleys, in which they present the challenges they are facing at Highclere Castle while you present the potential assets you have noticed that could be valuable.
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Enregistreur audio
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2
Downtonomics

Placeholder pour Downton Abbey, scene from season 5, 2014.Downton Abbey, scene from season 5, 2014.

Downton Abbey, scene from season 5, 2014.
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Step 2
1
What do Lady Mary and Tom plan for Downton?
2
Pick out words and phrases related to tradition and modernity.
3
What is the reaction of Lord Grantham to their proposals? What reasons does he give? What does he suggest instead?
Action!

For your second meeting with the family, prepare a short speech presenting how you could reconcile modernity and tradition.
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3
“A New Era”

Placeholder pour infog1-a-new-erainfog1-a-new-era
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Step 3
1
Choose one pictogram and identify it. Search the web to present it to the class.
2
Identify how it can be related to stately homes and what help it can provide to the Crawleys.
3
Share your findings and weigh the pros and cons of each organisation.
Action!

Before your final meeting, you get ready to introduce the organisations to the Crawleys. Prepare a slide highlighting the pros and cons of your top two choices for them.
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Ready...

• Gather your insights from previous interviews: challenges, assets, and possible strategies for the estate's future.
Steady...

• Structure your digital presentation, clearly outlining the best options for the Crawleys, balancing tradition and modern needs.
Go!

• Offer a solution to the Crawleys in a digital presentation that could be hosted on the VisitBritain's website.



Placeholder pour Aerial photograph of the Earl of Carnarvon's Highclere Castle, HampshireAerial photograph of the Earl of Carnarvon's Highclere Castle, Hampshire

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