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Unit 10
Activity 2

Eco-friendly or eco-phoney?

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Texte

Eco-friendly or eco-phoney?


  Companies use lots of sneaky tactics which can make it hard to avoid greenwashing completely. But there are two ways you can get ahead of greenwash. One: equip yourself with knowledge so you can avoid getting tricked. And two: help create a world where companies can't get away with greenwashing. Here are some things you can do:
  Challenge companies for greenwashing. Public pressure is an effective way to expose misleading advertising and send the message that greenwashing won't cut it. That might mean tagging the company on social media, signing petitions, telling your friends [...] or supporting organisations campaigning against greenwash.
  Become an active citizen. We know companies need to do things differently so we need to come together to demand it. Voting, writing letters to your MP, protesting and joining community groups are just some of the ways that you can make your voice heard. You can take steps to push for change to happen.
  Stay informed. Familiarise yourself with common greenwashing techniques so you can spot them in the wild. [...] Learning about things can help you make informed decisions for your needs and lifestyle. You'll slowly start noticing when a company is greenwashing.
Leah Das,
Greenpeace, April 2022.
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Placeholder pour Explication du concept de greenwashing.Explication du concept de greenwashing.

Vidéo associée
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Placeholder pour Greenwashing instructions by Elizabeth Illing.Greenwashing instructions by Elizabeth Illing.

“Greenwashing instructions” by Elizabeth Illing.
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Path A
A2+

1-A
List two tactics companies use to make customers think they are eco-friendly.
2-A
Summarise why greenwashing is a problem for consumers.
3-A
Pick out two actions consumers can take to challenge greenwashing.
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Path B
B1+

1-B
Give a definition of greenwashing.
2-B
Explain why greenwashing makes it harder for consumers to make sustainable choices.
3-B
Identify examples of public pressure tactics that can help expose greenwashing.
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Let's talk this out!


4
Why do you think businesses choose to greenwash rather than adopt sustainable practices?
5
Think about your own buying habits: have you ever been misled by greenwashing? What practices would you adopt in order to avoid it and consume more sustainably?
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Over to you!

Design a sustainable shopping guide.
As a sustainable fashion activist, you want to make people aware of greenwashing strategies and advise them on eco-conscious choices. Design a visual guide or infographic with clear steps on how to avoid greenwashing. Include examples of trustworthy eco-labels, dangerous greenwashing tactics, and tips for sustainable shopping.

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