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Unit 12
Spotlight

Cowboy Carter

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Texte

Cowboy Carter



  The release of Beyoncé's latest album, Cowboy Carter, was a much awaited event for a lot of us. There was much anticipation about this being a country album – and a lot of talk about the resistance some radio stations had and still have to that idea. That's because country music is often falsely seen as “White music,” even though its Black historical roots are well documented.
  But Beyoncé's new album is so much more than a country album. It's genre-defying: moving easily from country to 90s pop to 70s rock. It honours other Black musical legends, and challenges the segregation we still see and hear in the music industry today.
Ateqah Khaki and Vinita Srivastava,
The Conversation, April 2024.
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Watch the related video .

Placeholder pour Album cover for Beyoncé's Cowboy Carter (2024), photographed by Blair Caldwell.Album cover for Beyoncé's Cowboy Carter (2024), photographed by Blair Caldwell.

Album cover for Beyoncé's Cowboy Carter (2024), photographed by Blair Caldwell.
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Path A
A2+

1-A
Watch the video and list the names of Black artists who play country music.
2-A
List the symbolic elements and tropes on Beyoncé's album cover.
3-A
What meaning or message do you think this album and its cover convey?
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Path B
B1+

1-B
Watch the video and say what you understood about the origins of Black country music.
2-B
What influence did Black artists have on White country musicians?
3-B
Imagine reasons why Beyoncé chose to represent herself as a cowgirl. What impact could this have on the audience?
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Let's talk this out!
4
How are African American artists reclaiming country music?
5
Show how Beyoncé uses the figure of the American cowboy as a symbol of empowerment.
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Over to you!

Interview a famous photographer.
Interview Blair Caldwell, the photographer who created Beyoncé's album artwork. You want to know more about the symbols he used on the album cover and why they were chosen.

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