“Hullo, hullo, 2LO calling, 2LO calling,” a few thousand listeners heard through the hissing ether at 6 p.m. on Nov. 14, 1922. “This is the British Broadcasting Company. 2LO. Stand by for one minute please!” What followed were short news and weather bulletins, read twice, the second time slowly so that listeners could take notes.
David Hendy, in his thorough and engaging new book, “The BBC: A Century on Air,” writes that you can't understand England without understanding the BBC. It occupies, he says, “a quasi-mystical place in the national psyche” It's just there, like the white cliffs of Dover.
The BBC sparked to life in the wake of World War I. Its founders included wounded veterans, and they were idealists. Civilization was in tatters; they hoped, through a new medium, to forge a common culture by giving listeners not necessarily what they wanted, but what they needed, to hear.
The audience was fed a fibrous diet of plays and concerts and talks and lectures; sports included Derby Day and Wimbledon. Announcers wore dinner jackets as well as their plummy accents, “as a courtesy to the live performers with whom they would be consorting.” Catching the chimes of Big Ben before the evening news became a ritual for millions.
Equipment was primitive. A framed notice by the microphone warned guest speakers, “If you sneeze or rustle papers you will DEAFEN THOUSANDS!!!”
Radio was new; the BBC felt that it had to teach people how to listen. “To keep your mind from wandering,” it advised, “you might wish to turn the lights out, or settle into your favorite armchair five minutes before the program starts; above all, you should remember that ‘If you only listen with half an ear, you haven't a quarter of a right to criticize.’”