Case Study 3
Axe 2
Objet d'étude 2
The Notorious RBG
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Bye bye Barbie, hello Ruth!
You work for a toy company that's marketing a doll of Supreme Court Justice Ruth Bader Ginsburg. You organize a meeting with the marketing team to decide what to write on the toy's box.Your goal is to present the famous judge and encourage potential customers to buy the doll.
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1
Words of wisdom
ang1-cs3-step1.mp3
Quotes by Ruth Bader Ginsburg.
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Vidéo associée
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Ruth Bader Ginsburg was appointed as a U.S. Supreme Court Justice by President Bill Clinton in 1993. She was portrayed in the biopic On the Basis of Sex and the documentary “RBG” in 2018, and inspired memes, T-shirts, and Halloween costumes as young fans celebrated her as a symbol of strength and justice.
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Step 1
1
Identify the values upheld by Ruth Bader Ginsburg.
2
Establish a link between the quote of your choice and her work as a Justice of the Supreme Court of the United States.
3
Which quote do you find the most inspiring? Why?
Action!
You need to decide which quote is going to feature on the back of the doll's box. As a group, discuss which one you prefer and come to a decision.
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2I dissent!
ang1-cs3-step2.mp3
As much as the nickname “The Notorious
R.B.G.”, which came to symbolize Justice
Ginsburg's status as a pop culture hero in
her later years, the collars served as both
semiology and semaphore: they signaled her
positions before she even opened her mouth,
and they represented her unique role as the
second woman on the country's highest court.
[...]
She wore her majority opinion collar, [...] when speaking for the majority of the court.
Her dissent collar, a spiky bejeweled necklace on a black band from Banana Republic that had been gifted to her when she was named a Glamour Woman of the Year in 2012, she wore when she read her equally spiky dissents from the bench. (She also wore it the day after the 2016 election, which no one thought was a coincidence; the dissent collar became so famous on its own that it was memorialized in jewelry, magnets and temporary tattoos.)
To pay attention to what a powerful woman wears is often dismissed as a way to denigrate her. But not to pay attention in this case is to disrespect the attention to detail that marked Justice Ginsburg's work in all its dimensions.
She wore her majority opinion collar, [...] when speaking for the majority of the court.
Her dissent collar, a spiky bejeweled necklace on a black band from Banana Republic that had been gifted to her when she was named a Glamour Woman of the Year in 2012, she wore when she read her equally spiky dissents from the bench. (She also wore it the day after the 2016 election, which no one thought was a coincidence; the dissent collar became so famous on its own that it was memorialized in jewelry, magnets and temporary tattoos.)
To pay attention to what a powerful woman wears is often dismissed as a way to denigrate her. But not to pay attention in this case is to disrespect the attention to detail that marked Justice Ginsburg's work in all its dimensions.
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Step 2
1
Pay attention to elements showing Ruth Bader Ginsburg was a pop culture icon.
2
Explain why her collars were more than just a fashion accessory.
3
In your opinion, why did she wear the dissent collar the day after the 2016 election?
Action!
Explain to the team making the RBG doll the importance of the outfit chosen. Go over the different possibilities and what each one represents.
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3Remembering RBG
Memorial to Ruth Bader Ginsburg, Harvard Law School Library, September 2020.
Vidéo associée
From 0:00 to 3:06
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Step 3
1
Watch the video. Notice words and expressions used to describe Ruth Bader Ginsburg.
2
Present the case used to illustrate her fight for gender equality. What makes it unusual?
3
Explain her source of motivation for this life-long fight.
Action!
Write a short paragraph explaining what makes Ruth Bader Ginsburg a role model for your target audience, for the design of the doll and in particular for young girls.
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Ready...
- List the aspects about Ruth Bader Ginsburg that you want to highlight on the doll's box (career, personality, style...).
Steady...
- Design your version of the toy's box: quote, short biography, illustration, etc.
- Prepare arguments explaining why your design will be particularly attractive to your target audience.
Go!
- Present your design to the other members of the marketing team, then decide together the final version that will be commercialized.
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