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Sexism in Advertising
P.54
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Activity 2
DIFFERENTIATION



Sexism and Advertising




Group 1


Ad for Schlitz, 1952
Ad for Schlitz, 1952.

Group 2


Ad for Van Heusen ties, 1951
Ad for Van Heusen ties, 1951.

Group 3


Ad for Alcoa Aluminum, 1953
Ad for Alcoa Aluminum, 1953.
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You are in charge of one ad

1
 a. What type of products were these ads selling? What was the target audience?


b. What is implied about men’s and women’s roles?
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Let's talk this out!
MEDIATION

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Share your findings and learn about the other documents.

2
 Which ad is the most striking and why? Use adjectives to explain your opinion.


3
 In your opinion, how do ads from this period reflect the 50s way of life?


Useful vocabulary: Ads from the 1950s highlight...
They reveal... Women / Men are depicted as...
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Let’s learn!

Grammar battle

Make a list of verbs from the ads and find their present perfect form. Compete with your classmates.
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On your way to the task ❯❯ Step 2

Audition tape

Let’s use what you have learnt in and / or !

You audition to appear in a movie set in the 1960s. You have to improvise and act out a scene between a husband and wife in which one of them asks for change in their life.

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