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1. Identities and Exchanges
Ch. 1
The Canadian Tale
Ch. 2
Go Greek!
2. Private and Public Spheres
Ch. 3
Is It a Man’s World?
Ch. 4
The Roaring Twenties
3. Art and Power
Ch. 5
A Camera of Her Own
Ch. 6
A Never-Ending (Hi)story?
Ch. A
Conscious Art
4. Citizenship and Virtual Worlds
Ch. 7
To Tweet or Not to Tweet?
Ch. B
Digital Passports at Risk...
Ch. C
May I Borrow This?
5. Fiction and Realities
Ch. 8
Chivalry Isn’t Dead!
Ch. 9
It’s GoT to Be Shakespeare!
6. Scientific Innovations and Responsibility
Ch. 10
Breaking the Code
Ch. 11
Green Waves
Ch. D
To Infinity and Beyond!
7. Diversity and Inclusion
Ch. 12
Multicultural New Zealand
Ch. 13
Black Lives Matter
8. Territory and Memory
Ch. 14
Lighting Up Africa
Ch. 15
American Vibes
Fiches Méthode
Précis
Précis culturel
Précis de communication
Précis phonologique
Précis grammatical
Verbes irréguliers
CECR et programme
Rabats & annexes
Révisions
Unit 3
Activity 2 - Group
Differentiation
Sexism in Advertising
Group 1
Each group is in charge of one document. Study it and
Picture
Le zoom est accessible dans la version Premium.
Crédits : The Advertising Archives/Alamy
Ad for Schlitz, 1952.
Group 2
Each group is in charge of one document. Study it and
Picture
Le zoom est accessible dans la version Premium.
Crédits : methodshop.com/Flickr
Ad for Van Heusen ties, 1951.
Group 3
Each group is in charge of one document. Study it and
Picture
Le zoom est accessible dans la version Premium.
Crédits : Shawshots/Alamy
Ad for Alcoa Aluminum, 1953.
Questions
You are in charge of one ad
1
a. What type of products were these ads selling? What was the target audience?
b. What is implied about men's and women's roles?
Let's talk this out!
Mediation
2
Which ad is the most striking and why? Use adjectives to explain your opinion.
3
In your opinion, how do ads from this period reflect the 50s way of life?
Useful vocabulary
Ads from the 1950s highlight...
They reveal... Women / Men are depicted as...
They reveal... Women / Men are depicted as...
Let's learn!
Grammar battle
Make a list of verbs from the ads and find their present perfect form. Compete with your classmates.
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