Anglais Terminale

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Sexism in Advertising

Activity 2

Sexism and Advertising

Group 1

Ad for Schlitz, 1952

Group 2

Ad for Van Heusen ties, 1951

Group 3

Ad for Alcoa Aluminum, 1953

You are in charge of one ad

a. What type of products were these ads selling? What was the target audience?

b. What is implied about men’s and women’s roles?
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Let's talk this out!

Share your findings and learn about the other documents.

Which ad is the most striking and why? Use adjectives to explain your opinion.

In your opinion, how do ads from this period reflect the 50s way of life?

Useful vocabulary: Ads from the 1950s highlight...
They reveal... Women / Men are depicted as...
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Let’s learn!

Grammar battle

Make a list of verbs from the ads and find their present perfect form. Compete with your classmates.
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On your way to the task ❯❯ Step 2

Audition tape

Let’s use what you have learnt in and / or !

You audition to appear in a movie set in the 1960s. You have to improvise and act out a scene between a husband and wife in which one of them asks for change in their life.

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