Final Project
P.60-61
The scenario
You discuss a new ad campaign inspired by the style of the 50s. Advocate against sexism and gender stereotyping in advertising.
Get ready!
-
➜ Turn to the previous pages to revise and make sure
you are ready for the task.
➜Read the assessment grid of your project.
➜ Make a list of the useful vocabulary you might need.
► Workbook p. 26
► Précis de communication p. 256 - 259.
Option 1
Championing Equality
You lead an advertising campaign to denounce sexism and gender stereotyping in popular culture throughout the 20th and 21st centuries. You write an open letter on your website to promote gender equality in the media.
200 words
Action!
- ➜ Prepare your arguments and organize them.
- Find a catchy title for your campaign.
- Make references to TV shows, movies, or other forms of popular culture.
- ➜ Write your article.
- Include references to the past, to the people who have championed society's beliefs before you.
- Suggest ideas to improve popular culture.
- Give your opinion and contrast it.
Niveau 1 (A1)
Réalisation de la tâche
Cohérence / organisation
Recevabilité linguistique
Contenus culturels
Cohérence / organisation
Recevabilité linguistique
Contenus culturels
Niveau 2 (A2)
Réalisation de la tâche
Cohérence / organisation
Recevabilité linguistique
Contenus culturels
Cohérence / organisation
Recevabilité linguistique
Contenus culturels
Niveau 3 (B1)
Réalisation de la tâche
Cohérence / organisation
Recevabilité linguistique
Contenus culturels
Cohérence / organisation
Recevabilité linguistique
Contenus culturels
Niveau 4 (B2)
Réalisation de la tâche
Cohérence / organisation
Recevabilité linguistique
Contenus culturels
Cohérence / organisation
Recevabilité linguistique
Contenus culturels
Vers C1
Réalisation de la tâche / Cohérence / Organisation
Recevabilité linguistique / Contenus culturels
Recevabilité linguistique / Contenus culturels
Option 2
Marketing Magic
You work for a marketing company. In a meeting about a new product, you discuss a new ad campaign inspired by 50s stereotypes. Challenge your colleague to use more modern gender representation.
Action!
- ➜ Learn about the product you advertise.
- ➜ Prepare your arguments and organize them.
- Find a catchy slogan.
- List ideas to make the ad campaign more appealing (colors, design, format: ads or commercials, etc.).
- Make references to the advertising world of the past to improve it.
- ➜ Make sure you can interact.
- Use exclamative sentences to prove your point.
- Remember to use gap fillers and linking words to keep the conversation going.
Niveau 1 (A1)
Réalisation de la tâche
Interaction orale
Prononciation / fluidité
Recevabilité linguistique
Contenus culturels
Interaction orale
Prononciation / fluidité
Recevabilité linguistique
Contenus culturels
Niveau 2 (A2)
Réalisation de la tâche
Interaction orale
Prononciation / fluidité
Recevabilité linguistique
Contenus culturels
Interaction orale
Prononciation / fluidité
Recevabilité linguistique
Contenus culturels
Niveau 3 (B1)
Réalisation de la tâche
Interaction orale
Prononciation / fluidité
Recevabilité linguistique
Contenus culturels
Interaction orale
Prononciation / fluidité
Recevabilité linguistique
Contenus culturels
Niveau 4 (B2)
Réalisation de la tâche
Interaction orale
Prononciation / fluidité
Recevabilité linguistique
Contenus culturels
Interaction orale
Prononciation / fluidité
Recevabilité linguistique
Contenus culturels
Vers C1
Réalisation de la tâche / Interaction orale
Prononciation / fluidité / Recevabilité linguistique / Contenus culturels
Prononciation / fluidité / Recevabilité linguistique / Contenus culturels
Alternative option
Digital challenge
Pitching a New Show
You take part in a competition for young screenwriters. You send a video to pitch an idea for a new TV show which should challenge traditional views of society. You can choose any setting, time period and genre (drama, comedy, science fiction, etc.) you like.
Enregistreur audio