You discuss a new ad campaign inspired by the style of the 50s. Advocate against sexism and gender stereotyping in advertising.
Get ready!
➜ Turn to the previous pages to revise and make sure
you are ready for the task. ➜Read the assessment grid of your project. ➜ Make a list of the useful vocabulary you might need.
You lead an advertising campaign to denounce sexism and gender stereotyping in popular culture throughout the 20th and 21st centuries. You write an open letter on your website to promote gender equality in the media.
Make references to TV shows, movies, or other forms of popular culture.
➜ Write your article.
Include references to the past, to the people who have championed society's beliefs before you.
Suggest ideas to improve popular culture.
Give your opinion and contrast it.
Niveau 1 (A1)
Réalisation de la tâche
Cohérence / organisation
Recevabilité linguistique
Contenus culturels
Niveau 2 (A2)
Réalisation de la tâche
Cohérence / organisation
Recevabilité linguistique
Contenus culturels
Niveau 3 (B1)
Réalisation de la tâche
Cohérence / organisation
Recevabilité linguistique
Contenus culturels
Niveau 4 (B2)
Réalisation de la tâche
Cohérence / organisation
Recevabilité linguistique
Contenus culturels
Vers C1
Réalisation de la tâche / Cohérence / Organisation
Recevabilité linguistique / Contenus culturels
Option 2
Marketing Magic
You work for a marketing company. In a meeting about a new product, you discuss a new ad campaign inspired by 50s stereotypes. Challenge your colleague
to use more modern gender representation.
You take part in a competition for young screenwriters. You send a video to pitch an idea for a new TV show which should challenge traditional views of society. You can choose any setting, time period and genre (drama, comedy, science fiction, etc.) you like.